Majestic v Oddbins

While most British supermarkets are scrabbling for market share by cutting their range and emphasising value, wine merchants have the ideal opportunity to lead on quality, diversity and expertise. Independent merchants have proliferated in recent years, but what of the UK's two largest wine-focused retailers, Majestic and Oddbins?

Since appointing Rowan Gormley as their new boss, Majestic have been making a lot of noise about taking a new direction. Rather than numerous store openings, they are now focused on improving the shop experience, overhauling their website, offering more specific delivery times and even aiming to be the 'Apple store of...