Online retailer Naked Wines did not exist seven years ago. Today they claim that well over 200,000 wine lovers in the UK, US and Australia are sufficiently convinced of their unusual business model that they hand over £20 a month in advance of buying wine from them – some commitment but one that in theory guarantees these so-called ‘angels’ (as in those who fund theatre productions) the right to buy Naked’s wines at a discount.
Naked describe these discounted prices as ‘wholesale’. To me they look suspiciously like regular retail prices but I am wary of throwing too much cold...