Crushpad – death of a business model
Thursday 16 August 2012

Silicon Valley lies a mere 90 miles from the heart of California wine country, but sits worlds apart. The frenzy of venture-backed start-ups doesn’t seem to overlap the world of wine, except to provide a steady stream of wealthy individuals whose dreams include a nice house, a few acres of vines, and their name on a label. As the old joke would have it, Silicon Valley is where you make the large fortune, wine country is where you turn it into a small one.
Perhaps it was inevitable that some daring entrepreneurs would try to bridge these two worlds, so...
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