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A new plan and a new brand to rescue France

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Jancis Robinson
Tuesday, 16 May 2006
Next month the EU is expected to announce a dramatically revised package of measures designed to achieve profound reform of the troubled wine sector which is currently on track to produce a 15 per cent surplus within five years.
 
These are some of the expected proposals:
 
  • blending of EU and non EU wine to be allowed
  • full-scale adoption of New World winemaking techniques
  • simpler labelling for wines without geographical designations “to improve the flexibility for EU producers to compete with New World wine”
  • chaptalisation with sugar to be banned; only grape must to be allowed to raise alcohol...