Asian wine-by-glass innovation
Tuesday 6 July 2004
The two most creative ideas for selling wine that I have seen recently have both been in Asia.
You know when you order wine by the glass and then forget exactly what it was you ordered? Or several of you order different wines and they are all served together so both you and the server have difficulty remembering exactly what's in each glass? There is a very simple and elegant solution which you may have come across already but I have yet to see a repetition of what I encountered last year in one of China's many snazzy new, or...
Become a member to view this article and thousands more!
Premium
- 15,406 featured articles
- 274,574 wine reviews
- Maps from The World Atlas of Wine, 8th edition (RRP £50)
- The Oxford Companion to Wine, 5th edition (RRP £50)
- Members’ forum
Monthly
Annually
£99
Save 10% with annual membership
Professional
- 15,406 featured articles
- 274,574 wine reviews
- Maps from The World Atlas of Wine, 8th edition (RRP £50)
- The Oxford Companion to Wine, 5th edition (RRP £50)
- Members’ forum
- Commercial use of our Tasting Notes
£199
per year