Seth Morgen Long – Chardonnay specialist

I have long admired Seth Morgen Long. Not because he makes excellent wine, which he does, but because he started a one-man wine label with little money, no outside investment, no formal winemaking education, no name (he wasn’t the superstar winemaker of a different brand first) and he has still managed to place his wines in top national and international markets. In short, he’s done something many people want to do and very few accomplish.

Long is not from a winemaking family; his parents...