Volcanic Wine Awards | The Jancis Robinson Story | 🎁 25% off annual & gift memberships

Ormiale – a Bordeaux artwork

Saturday 18 March 2023 • 7 min read
Fabrice Domercq at Dynamic Vines

How to turn 'a terrible situation' into a thriving wine business. A shorter version of this article is published by the Financial Times.

‘Don’t filter your wine. Filter your customers.’ This is clearly the most valuable bit of advice received by artist Fabrice Domercq, since he quoted it to me each time we met recently – once at a tasting of his no-additive wines organised by their UK importer Dynamic Vines (see above) and then at a subsequent meeting I arranged because I was so intrigued by his story and its relevance to Bordeaux’s current crisis whereby all but the top layer of châteaux are running at a loss because demand for basic bordeaux has fallen to such an extent. The French government recently agreed to pay growers to distill surplus wine into alcohol and to pull out vines in uneconomic locations.

Domercq was born in Paris in 1965 and as a young adult making his way in the world of art and design was drawn to Italy, where he spent 15 formative years ‘discovering love, food and wine’. He decided in the 1990s that ‘the best way to do industrial design was not to do any design. I started to do things with my hands and some people decided it was art – so it was a good period for me as an artist.’ His work has been exhibited, inter alia, at the Musée des Arts Décoratifs and Fondation Cartier in Paris and he continues to create at home in Brussels, where he now lives with this Belgian wife and family, ‘not in a studio but always at the kitchen table. An onion skin can be as rich as marble – it’s just a matter of scale’.

What turned him into a vintner was his mother’s purchase in 2006 of a house on the banks of the Dordogne on the northern edge of Bordeaux’s Entre-Deux-Mers wine region. ‘It was a very beautiful old wine house, very isolated’, he says, and it came with four hectares (10 acres) of vineyards whose produce had until then been sent straight to the local co-op.

Fabrice Domercq and Jasper Morrison of Ormiale

‘So then I thought, “why not try to create wine?”’, recounts Domercq. His first reaction was to call one of the best friends he made in Milan in the 1980s, the industrial designer Jasper Morrison, seen on the right above. ‘We’re both a bit crazy and love to do things together.’ (Domercq went to stay with Morrison for a few days after the Dynamic Vines tasting.)

They started with a plot of just 0.6 ha (1.5 acres) of vines. ‘We knew nothing about wine except drinking it. That was a good thing because if I’d known what was involved in producing wine, I’d never have started. But it all came very naturally.’

He was helped initially by an older friend, Béarn vintner Paul Bordes, who would come to Bordeaux to consult informally with some other wine producers. At the end of a long day visiting châteaux, Bordes would drop in on Domercq to taste his young juices. ‘As I knew nothing, I was a very good pupil’, Domercq says now.

A name was chosen for the business – Ormiale – apparently an amalgam of the names of Domercq’s sons Igor, Alexandre and Achille and Morrison’s son Milo.

Morrison moved to Japan early on in the enterprise so became less involved but Domercq stuck with it, and found himself commuting more than 900 km (560 miles) from Brussels to oversee this new project solo, for he still does an astonishing amount himself, even wrapping each bottle in tissue paper. ‘It’s a way for me to create something from A to Z.’  

His customer filtration came into effect as early as 2009 when he had made only a handful of vintages. Bordeaux négociant Jeffrey Davies, who specialised in promoting ‘garage wines’ (small-production discoveries), not least to American wine guru Robert Parker, became aware of Domercq’s work. They met in a car park in St-Émilion where Davies stuffed Domercq’s wine samples into the paniers of his Harley-Davidson. Having tasted the wines and agreed a price, Davies offered to take the wines on board and sell them to the rising tide of Chinese fine-wine buyers. Domercq declined, having doubts about the négociant’s motivation. ‘Coming from the art world’, he explained, tapping his nose enigmatically, ‘I have a nose.’ 

Despite this he slowly built up an international network of importers, in Belgium of course, but also the UK, US, Canada, Brazil, Australia, Singapore, Thailand, Japan, Korea, Austria, Switzerland, Germany, Greece, Ireland, Italy, Luxembourg, Norway and Sweden, according to the Ormiale website – though how he manages to service all these markets with an annual production of only about 6,000 bottles of the wines shown below, I cannot imagine.

Ormiale range

What is clear is that he sells less than 10% of his production in France itself, which may be why so few French people seem to have heard of Ormiale. ‘I never felt involved in the Bordeaux wine scene’, he told me with some pride. And indeed when I asked around fellow wine producers in Bordeaux, none of them had heard of either him or the wine. 

His professional life changed entirely in 2013 when a truly terrible growing season (as proved by my recent ‘ten years on’ tasting) drove him to a nervous breakdown. He decided he wanted to divest himself of the responsibilities involved in managing a vineyard from more than 900 km away. ‘I don’t see the vigneron as a mythic figure. I don’t want to be chained to the vineyard, not having holidays. So I put together an approach for myself. All the grapes from the family vineyard would go to the co-op and I decided I would just make sure to get fantastic biodynamically grown grapes, wherever they come from. It could be five minutes or an hour away. So now I’m very much free. In 2020 for instance I decided not to make any wine because I could see some juices were going to make 17% alcohol wines, even if we picked early. I have no loan on my back so I could afford to do without that stress.’

In response to this uncomfortably ripe vintage, Domercq says he went in search of a way of imbuing his wines with freshness. By a huge stroke of luck, he came across an old man with an abandoned 16th-century limestone quarry for rent right in the heart of St-Émilion. He speaks tenderly of the evidence of all the hard work the quarry has seen over the years. Work is clearly important to him. ‘I wish I could be lazy but I haven’t mastered that yet’, he says.

It has a cool courtyard for both receiving grapes and Ormiale’s USP – the painstaking business of destemming every grape by hand, as recommended by the famous Petrus winemaker Jean-Claude Berrouet, who promised him, ‘if you have shoulders big enough it’s unbeatable’. Hours of manual work keep berries whole but eliminates the harsh stems and the ‘brush’ of grape flesh attached to them.

Ormiale barrels

It also has 200 m2 (2,150 ft2) of even cooler caves that maintain constant high humidity and a temperature as low as 10 °C. ‘The barrels are always damp’, he told me excitedly, ‘and the yeast work so slowly and fermentations take so many weeks that the extraction is so gentle. Beforehand I would never have imagined the impact on the juices of this setting.’ He has made his 2021s and 2022s here, helped at harvest time by a troop of friends from all over the world whom he accommodates in the family house in Entre-Deux-Mers and to whom he serves Ormiale wines – ‘not some shitty rosé’.

Ormiale troop destemming

Because his harvest team, seen above hard at work destemming, have to be summoned from so many different locations at least three weeks in advance, it can be difficult to choose exactly when to pick. ‘But it’s part of the way we do things. And at least it keeps us away from the local St-Émilion sport of seeing who can be the last to pick and end up with a wine at 18% alcohol.’

From 2019 he has bought all his grapes from a biodynamic grower in Castillon, ‘the closest bit to St-Émilion’. The tragedy for Bordeaux is how easy it is for someone like Domercq to buy top-quality grapes. ‘Imagine all these grape-growers … They’re not winemakers and the co-op pays them nothing. The co-ops have three vintages in stock waiting for a buyer! A 900-litre [238 gal] tonneau of Bordeaux Supérieur sells for €700, maybe as little as €500. But I can pay the growers on 1 December or 1 January and they’re delighted. The Bordeaux crisis is very good for me. But it’s a terrible situation.’

Domercq’s advice for any ambitious young winemaker anywhere in the world is that they should come to Bordeaux and take advantage of the current parlous state of affairs for growers there. ‘Land’s only €15,000 a hectare here, and houses are cheap too. All the natural-wine people want to set up in Jura or Loire but they should come to Bordeaux.’

Ormiale wines, including a rather delicious waste-not-want-not £68 one called Lies made from all the lees and sediment from his 2021 vintage aged under flor in fibreglass, sell for up to £125 a bottle.

Great-value bordeaux clearly exists substantially because of the doldrums in the lower reaches of the bordeaux market. The Wine Society regularly offer such bargains and Haynes Hanson & Clark have recently been on a very successful fishing expedition. See their current offers of Ch Frontenac 2019 at £10.95 per single bottle, Ch Les Marcieux 2018 at £12.15 and, especially, Ch Coustolle 2016 at £13. Prices per case are even lower. It’s all a very sad state of affairs for the less-celebrated growers of a celebrated region.

See my tasting notes on the biodynamic wines from France and Spain recently shown by Dynamic Vines, including those of Ormiale.

Become a member to continue reading
JancisRobinson.com 25th anniversaty logo

Celebrating 25 years of the world’s most trusted wine community

In honour of our anniversary, enjoy 25% off all annual and gift memberships for a limited time.

Use code HOLIDAY25 to join our community of wine experts and enthusiasts. Valid through 1 January.

会员
$135
/year
每年节省超过15%
适合葡萄酒爱好者
  • 存取 286,808 条葡萄酒点评 & 15,835 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
核心会员
$249
/year
 
适合收藏家
  • 存取 286,808 条葡萄酒点评 & 15,835 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
  • 提前 48 小时获取最新葡萄酒点评与文章
专业版
$299
/year
供个人葡萄酒专业人士使用
  • 存取 286,808 条葡萄酒点评 & 15,835 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
  • 提前 48 小时获取最新葡萄酒点评与文章
  • 可将最多 25 条葡萄酒点评与评分 用于市场宣传(商业用途)
商务版
$399
/year
供葡萄酒行业企业使用
  • 存取 286,808 条葡萄酒点评 & 15,835 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
  • 提前 48 小时获取最新葡萄酒点评与文章
  • 可将最多 250 条葡萄酒点评与评分 用于市场宣传(商业用途)
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

View from Smith Madrone on Spring Mountain
Free for all 需求和价格都在下降。本文的一个版本由金融时报 发表。上图为11月初从史密斯·马德罗内 (Smith Madrone)...
Wine rack at Coterie Vault
Free for all 有些葡萄酒确实会随着陈年而变得更好,而且并非所有这样的酒都很昂贵。本文的略短版本发表于《金融时报》。...
My glasses of Yquem being filled at The Morris
Free for all 去吧,宠爱一下自己!这篇文章的一个版本由金融时报 发表。上图是10月30日我们在旧金山莫里斯餐厅 (The Morris) 庆祝晚宴上...
RBJR01_Richard Brendon_Jancis Robinson Collection_glassware with cheese
Free for all 给已经拥有一切的葡萄酒爱好者买什么礼物呢?当然是 JancisRobinson.com 的会员资格!(特别是现在, 礼品会员资格享受 25%...

More from JancisRobinson.com

Albert Canela and Mariona Vendrell of Succes Vinicola.jpg
Wines of the week 一款温暖你冬日的桃红酒, 起价 £17.30,$19.99。上图为苏塞斯酒庄的阿尔伯特·卡内拉 (Albert Canela) 和玛丽奥娜...
The Overshine Collective
Tasting articles 这是詹西斯 (Jancis) 最近西海岸公路之旅中品评的第二批葡萄酒。上图为新成立的超越集体 (Overshine Collective)...
Les Crus Bourgeois logos
Tasting articles 经典、实惠的波尔多葡萄酒,为享受而酿造,并为独立、可靠且定期更新的分级制度而精选。 关于这个年份我们发布的所有内容,请参见 波尔多 2023...
Glasses of Cape Mentelle red wine on a tasting mat
Tasting articles 本月的新加坡精选主要来自西澳大利亚,包括一个精美的开普门特尔 (Cape Mentelle) 赤霞珠 (Cabernet Sauvignon...
Ch Pichon Baron © Serge Chapuis
Tasting articles 波尔多列级名庄联盟 (Union des Grands Crus de Bordeaux) 在伦敦举办的品鉴会让我们首次品尝到这些成品酒款...
View from Le Ripi towards Monte Amiata
Inside information 布鲁内洛农民在 2025 年从未知道大自然会给他们带来什么。然而他们以某种方式应对了,甚至声称这个年份比 2024 年更好。上图是从勒里皮...
AdVL Smart Traveller's Guides covers
Book reviews 六本精美的指南,为想要获得实地建议的葡萄酒爱好者提供关于在哪里喝什么和吃什么的信息。 智慧旅行者葡萄酒指南 波尔多,作者 乔治·欣德尔...
Lilibet's raw fish bar
Nick on restaurants 周六午餐有什么特别之处?这是一个关于在梅费尔最新开业餐厅享用午餐的故事。非常精致! 40多年来,这一直是我一周中最喜欢的一餐。事实上...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.