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California sustainability wine tourism packaging

Three small steps forward

Alder Yarrow in 2021
Alder Yarrow
Monday 18 October 2021
Kivelstadt growler

For the first time in many years, the laws governing how wineries can sell and advertise their products in California have been modified, encouraging increased sustainability, more flexibility, and greater philanthropic efforts by the industry.

Understanding the byzantine nature of wine laws in the United States involves thinking not in terms of 50 separate states, but in terms of 50 separate countries. The regulations enacted by each state in the wake of the 21st Amendment’s repeal of Prohibition are so complex, they have given rise to several companies whose revenues run into the tens of millions of dollars, all from...