Recent business graduate Viv Menon was supported by a Geoffrey Roberts Award 2005 to go on a fact finding mission to India late last year. Here’s his report:
The Geoffrey Roberts Award 2005 trip to India in nov/dec was very fruitful and great changes are afoot.
I decided to visit the larger wineries since they already have the grower/production infrastructure in place. This means Grover, Sula and Indage. From the consumer viewpoint, I met importers, advertisers, journalists/food writers, and chefs based in Bombay. In hindsight this was the best thing to do as they are effectively supporting the...