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Direct – book review

Tamlyn Currin
Tamlyn Currin
Tuesday 17 December 2019
Direct by Tony Laithwaite book jacket

Tony Laithwaite's autobiography tells the story behind the most successful mail-order wine company in the world. See this guide to our book reviews.

Direct 
My story 
Tony Laithwaite 
Published by Profile Editions 
ISBN 9781788161251 
£25 

‘The revenue way back in 1969, by the way, has been estimated at £500 (estimated because I kept no accounts for the first two years. They’d have been too depressing). Anyway, according to the number-crunchers, we now sell that amount every 43 seconds, 24 hours a day!’

There is a chart on page 255 of Tony Laithwaite’s autobiography. It’s the historical sales of the Direct Wines...