Tony Laithwaite's autobiography tells the story behind the most successful mail-order wine company in the world. See this guide to our book reviews.
Direct
My story
Tony Laithwaite
Published by Profile Editions
ISBN 9781788161251
£25
‘The revenue way back in 1969, by the way, has been estimated at £500 (estimated because I kept no accounts for the first two years. They’d have been too depressing). Anyway, according to the number-crunchers, we now sell that amount every 43 seconds, 24 hours a day!’
There is a chart on page 255 of Tony Laithwaite’s autobiography. It’s the historical sales of the Direct Wines...