Franciacorta seeks a USP – still

I wonder whether the producers and promoters of Franciacorta have read any of the articles we've published on their wine in the past, because there has been a consistent theme for many years which was again in evidence at their most recent London tasting. 

Put briefly, and harshly, it is: so what? 

The same could be said of many wine regions, of course, which is why those that become successful find an angle that they can promote which distinguishes them from the rest. As it is, Franciacorta...