The Scotland-based wine importer Alliance Wines recently celebrated 25 years in business with a particularly fascinating tasting and dinner at Tate Modern (view therefrom illustrated). They invited their principals to show one of their own best wines, alongside a wine that had inspired them. As marketing and buying director Giles Cooke MW put it in the introduction to an extremely handsome book that commemorates this unusual exercise, 'Not everyone got the format'. One or two simply showed two of their own wines. Others (rather cleverly, it seemed to me) chose famous but similar wines that actually put their own in...
3 Nov 2009