Retail specialist Andrew Howard MW turns his attention to another major UK retailer. See also his assessments of M and S, the Co-op and Sainsbury's.
Asda scored a notable success in 2015 when the company was made Decanter Supermarket of the Year fighting off Marks and Spencer for this important accolade. Announcing the winner, awards chair Peter Richards MW stated that the winner might come as a surprise to the great and the good of the wine industry attending the annual ceremony at London’s Connaught Hotel. This was probably accurate, given Asda’s previous reputation and its strong focus...