If I were a British wine merchant, I would hate Berry Bros & Rudd. They seem effortlessly to retain their super-traditional (‘because we’re worth it’) image while always seeming to be a step ahead of the rest of the trade in terms of innovation, notably but by no means exclusively in IT.
I can’t keep up with all that they are doing but here are just a few of their recent new directions:
- They set up BBX, Berrys’ Broking Exchange, an online platform on which their customers trade wine between themselves. Within a very short time, sales had topped £1...