Richard writes Who is Majestic Wine for? That question was easy to answer when I worked for them between 2001 and 2007. There were three types of customer: one-off purchases for parties and weddings, small to medium-sized local business accounts such as pubs and restaurants, and then the Typical Majestic Customer. It was the TMCs who were the core of the customer base. They were loyal, frequent, engaged and, most importantly, willing to spend way above the national average bottle price. Shopping at Majestic was seen as a treat – a place to taste, browse, discuss and discover.
Majestic...