WRONG could hardly be a more unfortunate name for a young organisation, and not one that its members or promoters are likely to use. However, wine producers in northern Greece, large and small, are the first to work together across a broad area of the country to encourage wine culture and wine tourism. Their Wine Roads of Northern Greece, www.wineroads.gr, acronym WRONG, is a coordinated and committed effort to promote the region and its wines, making them more accessible and more comprehensible – an Olympian task thanks to the non-Latin alphabet and the complications of this country’s geography, its...