ACNielsen, the company that began telling Americans what their neighbours were watching on tv in the 1960s, is in the business of monitoring our collective drinking habits, too.
In its latest survey of US alcohol beverage consumption, ACNielsen confirmed that Millennials, those aged 21 to 30, are the most powerful buying group among our citizenry and that they like the finer things in life – cool cars, hip clothing, exotic travel and interesting food. They’re still guzzling beer, but their interest in wine is catching up – and in cocktails, too, though that dampens the spirits of those of...