Give a gift they’ll savour all year long. Gift a Membership Now

AI and wine

AI and art

How intelligent is the application of artificial intelligence to our favourite drink?

Few things have more currency in the technology arena of popular culture than artificial intelligence. From where I sit, a stone’s throw from Silicon Valley and fully immersed in that industry’s reality-distortion field, AI is simply the hottest thing going. It’s what venture capitalists want to fund. It’s what start-up entrepreneurs want to build upon. And it’s what everyone wants to believe in. Even the wine industry.

But when it comes to the use of AI for wine, a strange dichotomy seems to exist. Namely that the most...