Aldi v Lidl, late 2023
Friday 20 October 2023
Low-priced highlights from two increasingly important players in the UK wine market.
Recent data from Kantar Worldpanel (to 1 October) confirms how the UK grocery market has changed over the past three years, with the latest information showing that the eight leading supermarkets have a combined market share of 92.7% (up from 90% three years ago).
The ‘traditional’ group of six (Tesco/Sainsbury/Morrisons/Asda/Co-Op/Waitrose) currently account for 75% of the market (a fall of 3%). Their drop in share is almost certainly due to consumers switching to the two German discount groups Aldi and Lidl, who now have a combined share of...
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