Last Monday 10 of Amarone's most illustrious producers assembled in London to attract attention to their collective attempts to halt the decline in price of what they consider one of Italy's most important and iconic red wines (see Amarone – halting the decline).
The group teamed up under the ambitious-sounding title Le Famiglie dell'Amarone d'Arte, abbreviated for the Anglo Saxon market to Amarone Families. On a decisively autumnal, rainy Monday, the group managed to attract a considerable crowd of wine professionals who, almost in vain as it turned out, sought information on the group's ambitious manifesto sent out some...