Julia Harding MW writes: In September, Wines of Argentina, whose mission is to promote Argentinian wines around the world, opened an office in the UK. Many in the UK wine trade have lamented the absence of such an office and suggested that Argentina’s failure to increase its share of the UK market over the last few years has been due in part to this lack of co-operative, joined-up promotion. James Forbes, former Oddbins buyer and now head of the UK office, has boldly stated that his aim is to double Argentina’s share of the UK market to around 3 per...Argentina – the far north and the far south
Julia Harding MW writes: In September, Wines of Argentina, whose mission is to promote Argentinian wines around the world, opened an office in the UK. Many in the UK wine trade have lamented the absence of such an office and suggested that Argentina’s failure to increase its share of the UK market over the last few years has been due in part to this lack of co-operative, joined-up promotion. James Forbes, former Oddbins buyer and now head of the UK office, has boldly stated that his aim is to double Argentina’s share of the UK market to around 3 per...