Tesco shows off its Finest

To celebrate the 10^th anniversary of its premium range of own-label products, Britain’s biggest retailer recently decided to show off its current complete, 85-strong range of Tesco Finest* wines.

Tesco launched the first Finest* lines – food as well as wine – in 1998 and over the past ten years have seen it grow into the UK’s biggest grocery brand with sales of more than £1.2 billion in 2008. Finest* sales have grown by 37% since April 2007, when they totalled £755 million. By comparison, sales of Kellogg’s, the biggest non-retailer brand in the UK, were...