See also What's wrong with Franciacorta?
Franciacorta may have been a runaway success in its domestic market since the 1970s until affected by Italy’s current economic woes, but internationally it has fared less well. This is the undesired consequence of emulating champagne, from which it stylistically differs significantly. It is a fact the region is slowly coming to terms with, but it seems reluctant to change its course. I believe it is the main reason Franciacorta is struggling to find a loyal following in the international market. The general consensus on export markets is that Franciacorta wines are good, but...