The UK wine market is fiendishly competitive at the moment and those in charge of generic promotion of the New World countries are locked in combat as never before. All of this adds extra piquancy to the appointment, long awaited but announced today, of David Cox (pictured left) as new European director of New Zealand Winegrowers. His twin brother Michael has energetically fought for every percentage point of UK market share for Wines of Chile for the last few years. David was responsible in Europe for Brown Forman (Fetzer et al) until last year when the European sales team of...