On Sunday 31 July 2016 one of the most innovative pieces of software ever developed for the wine industry was shut down by the company that purchased it a little more than a year before. Despite having literally thousands of winery customers around the globe who used it to monitor and engage in the social media conversations conducted by their customers and fans, the software formerly known as VinTank was shuttered because its ‘business and client base were not aligned with our firm's current and future business strategy and focus', according to Bob Pearson, the chief innovation officer of VinTank’s...