A glimpse into the portfolio of an important agent for British indies.
A total of 36 independent wine merchants in the UK buy from Vindependents, representing 81 shops (see the full list). The model of the business is to import and sell wines that are unavailable elsewhere in the country to give independent wine shops a point of difference. It allows them to differentiate their range from that supplied by the larger wine importers without having to do the legwork of importing wine themselves.
It is also designed to deliver healthy margins to the retailer, which inevitably results in...