Tesco – a store audit
Friday 20 November 2009

Tesco enjoys that peculiarly English distinction of being roundly castigated by everyone but their shareholders for being an extremely large and successful company – an easy target, no less. Their business model is proven; their profits continue to balloon; they must be doing something right. In fact, they must be doing virtually everything right. Which brings us to the wines.
Joining the London fiesta of autumnal trade tastings, Tesco presented a tranche of their portfolio in mid October. Below are 62 notes comprised mostly of own-label offerings, an ever-important category. There were plenty of staples on display, a present-and-correct selection...
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