To what extent has wine invaded this popular video-sharing terrain?
The Venn diagram intersection of people who are members of both TikTok and JancisRobinson.com is likely to be small indeed. Surely those demographics are incompatible: on one hand you have obsessive nerds searching for some sort of validation; on the other, you have members of TikTok.
I mean that with utmost fondness, of course – hey, I’m an obsessive nerd too! But why would the sort of wine lover that reads this website browse TikTok for wine advice? As someone who had never used TikTok before, I logged on to find out...