21 May 2014
Waitrose and Sainsbury's head to head
We are publishing this comparative tasting article now to coincide with a Sainsbury's promotion that starts today and runs until until Friday 30 May, offering 25% off all wine and champagne when you buy six or more bottles.
Two major UK supermarkets Waitrose and Sainsbury's held tastings for the wine media on the same day, so it seemed opportune to pit their ranges against one another.
I shortlisted wines that were directly comparable in style and price. They also had to be non-own label, which instantly ruled out most of Sainsbury's range. After I had tasted through this shortlist, I...