A recent tasting in London of self-professed Argentine ‘super reserves’ was quite patchy and revealed one of the downsides of a generic representative body such as Wines of Argentina (WoA). The UK arm of the WoA does a great job in promoting Argentine wines but cannot, for political reasons, decide which wines genuinely deserve to be described as ‘super reserves’. When I asked how the wines had been selected, I was told that an invitation was sent out to all the members to submit their top icon wine but that it ‘got a little lost in translation’. Nevertheless I was...