Tam listens to a panel of wine merchants arguing about how to sell Canadian wine, in a webinar organised by the High Commission of Canada in the UK with Harpers Wine and Spirit magazine.
When a bunch of UK wine merchants and buyers gather for a Zoom tasting and panel discussion on a niche wine region, the discussion takes a rather different turn from the usual clones-and-climate – even if the tasting is headlined 'Canada: Wines with a Cool Climate Sensibility'.
What matters, very reasonably, to buyers and merchants is whether you can sell the stuff: climate is only of...