Neusiedlersee 'Seeroir'

Neusiedlersee vineyards in Gols

A tasting of wines in London from Austria’s lake-influenced wine region is more memorable than its latest marketing concept. This photo is taken from Ried Ungerberg, the highest vineyard in Gols (credit: Neusiedlersee DAC).

The Neusiedlersee, a large, shallow lake, just 1.8 m (5.9 ft) at its deepest, in the far east of Austria, gives its name to a wine region and DAC that sits between the lake and the Hungarian border. The name is not easy to pronounce but it means Lake Neusiedl (and Neusiedl means ‘new settlement’).

Even harder to pronounce is the marketing inspiration ‘Seeroir’, which...