Varietal Nerello Cappuccio, a pink Vinho Verde, an Itata País … M&S strays off the beaten track once more.
M&S’s wine category appears to be getting back on course. While the company has undeniably been the UK’s leading supermarket food innovator over the past 40 years, the wine range has struggled of late to keep up with the pace of development within the wider food offer. The launch of this new dozen wines that comprise the Found range is a welcome step in the right direction.
In the past two years, M&S has been culling swathes of wines from its...