The rise and rise of supermarket bottlings
Thursday 1 March 2007
As is well known, my assistant Julia Harding MW is amazing in all sorts of ways – not least for her unquenchable thirst for information. She has been known to read trade journals for fun. What caught her eye in the latest edition of the Australia and New Zealand Wine Industry Journal was an article by Jonathan Scott on the rise and rise of Buyer’s Own Brands of Wine, proving that this publication can indeed be riveting.
Baed on AC Nielsen figures, Scott shows just how dependent various markets are becoming on products sold under the name of the...
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