See my free overview here.
Wine Relief is the wine-related fundraising campaign in aid of Comic Relief that has, to my amazement, raised nearly £4 million since 1999. Traditionally the great bulk of the funds raised has been the direct result of 10% of the selling price of specially selected Wine Relief wines in virtually all the supermarkets and bigger retailers that has gone straight to Comic Relief. Last time, for Wine Relief 2009, we changed the format and blended a special Red Nose red and white at £5.99. It went into mass distribution and the big retailers very...