Comfort will ruin your life. So says Bill Eckstrom in his TED talk on comfort, change and growth. We stop growing – and start to stagnate – if we cling to the familiar, those things over which we have total control. Conversely, we grow when we step outside our comfort zones, relinquish a bit of control.
Don’t panic. I’m not extending JancisRobinson.com into the self-improvement industry. But I am increasingly aware that many wine drinkers, casual or connoisseur, are quietly stultifying in the safety of their comfort zones. Whether it’s £9.99 New Zealand Blanc, £5 Chilean Merlot, or £78 claret...